The 36th edition of “Carrefour du Manager, in virtual mode: E-recruitment towards a new management and talents attraction
The Biography
Jaafar was born on March 30, 1976 in Casablanca. He graduated from Groupe ISCAE, Cohort 1998, with a major in Finance. He also holds a Master degree in Management Control and Internal Audit delivered by the Institute of Administration of companies from the Montesquieu Bordeaux IV University, in France.
He started his career with CFG Group as Organization and Internal Control Manager. Then he held the positions of Financial Inspector within the Royal Air Maroc Group, Head of Internal Audit and Risk Department of the large distribution division within Marjane Holding, Administrative and Financial Director at Moroccan Aluminum Industry, Uniforce Informatique (IBM partner) and Silver Food.
Since 2015, he has held the position of Director of the Wholesale market for fruit and vegetables in Casablanca within the company Casa Prestations. Jaafar’s professional choices are strongly motivated by acquiring as diversified experience as possible to ensure high-level senior executive positions.
Jaafar is married and father of 2 children: Yacout: 7 and a half and Ahmed Bachir: 6 years
Add photo “The public service requires particular attentiveness to respond effectively to the Citizen needs in adequate time and place. Therefore a great capacity of listening and communication is needed. Fluency in Arabic language, the official language is a “must”. The objective is to ensure quality service that meets the expectations and orientations of His Majesty King Mohammed VI may God glorify him. “
Jaafar Essabbane, CN 98
THE INTERVIEW
What have you studied at ISCAE?
When I obtained my baccalaureate in Mathematical Sciences with honors in 1994, I had the choice between a course in engineering school or business school. I chose ISCAE at the time based on its dynamics and the renown of its graduates. I obtained my diploma “Cycle Normal”, in Finance-Accounting as vice-Major of the class of 1998.
What is your best memory?
There is not a single memory, but all the years of schooling remain unforgettable for me. The entrance examination during which 10,000 candidates took part in the written tests and of which 120 candidates finally had the merit of being admitted. Until the prestigious graduation ceremony.
The enlightened and determined faces of hundreds of students in the different areas of the campus. The prestigious Lecturers of management at National and International level. The library and the avant-garde computer center at the era of microcomputers with bytes periphery and magnetic disks of 5 inches and ¼. I remember that in 1994, to work on one of the two available PCs, one should make a booking two weeks in advance…The restaurant queues serving the three meals of the day at only 1.20 dhs each. The morning coffee breaks, the football and volleyball games without forgetting the school open days…. To answer this question, several pages may not be sufficient….
Have you kept in touch with alumni from your class?
Right after graduation, I didn’t have the choice than to keep in touch with a very close circle of friends including my best friend and classmate the late Hicham Meziane who passed away last year from a disease and to which I pay great tribute here. We’ve had lunch with the 1998 class a few years ago. It was fabulous to meet certain classmates after twenty years. Coming from different places, even from abroad, the physical aspect has obviously changed but the state of mind, the fellowship and the particular culture of the great family of Iscaists has not changed at all.
What was the added value of your studies on your career path?
The curricula of ISCAE combined with an acquisition of know-how allowed me to navigate serenely in the professional world.
How do you perceive ISCAE today?
The Iscae is a school that adapts to changes in its environment and always reflects its image of dynamism and Excellence. I take this opportunity to pay tribute to all my teachers and in particular those who have marked me with their personality: Ms. Chahid, Mr. Bouzoubaa, and Mr. Benchakroun for Mathematics, Probability and Statistics. Ms. Msefer Akesbi for psychology. Mr Kadiri, Mr Biad, Mrs Lahlou for General Accounting, Analytics. Mr. Mrabet and Ms. Biaz for Business Management. Mr. Assili and Mr. Kzaz for Information Systems. Ms. Bennouna and Ms. Sbihi for Law. A special tribute to the late Maitre Marbouh who died a few years ago.
What message do you like to share with Groupe ISCAE Alumni and current students?
Diversify your experiences and sectors while remaining consistent in your CV and do not stay too long in a position where you have developed a comfort zone. Always seek to evolve and meet new challenges.
For Iscaeist who wants to start-up businesses, it would be better to do it as early as possible because the longer you delay, the more your chances of achieving your dream will dissipate. Make sure to choose a good partner for mutual encouragement.
Why did you choose to join the Casablanca Wholesale Market?
It is a real honor and challenge to manage the wholesale fruit and vegetable market in Casablanca, ranked first in Morocco and Africa and 20th worldwide according to the international association of wholesale markets. With its 30 hectares and 50,000 users, it is a kind of a city in Casablanca city.
What skills does an ISCAEISTE have to develop to succeed in a public service experience?
The public service requires particular attentiveness to respond effectively to the Citizen needs in adequate time and place. Therefore a great capacity of listening and communication is needed. Fluency in Arabic language, the official language of administration is a “must”. The objective is to ensure quality service that meets the expectations and orientations of His Majesty King Mohammed VI may God glorify him.
How did the management taught at ISCAE and practiced during your years of experience allow you to develop skills in crisis management? Example of the period of the Coronavirus pandemic. What strategy for supplying the food products?
During the Covid 19 pandemic, the role of the wholesale market is to ensure the supply of sufficient quantities of fruit and vegetables at the right price. Gradually and depending on the decisions taken by the government to stop this pandemic, the wholesale market has set up a crisis unit and a business continuity plan.
Awareness-raising: About fifty municipal police officers crisscross the market to educate users about basic rules relating to hygiene and barrier gestures.
Disinfection: the teams in charge of cleanliness proceed during and at the end of the market to the disinfection of premises and sales areas.
Hours: the market schedule has been advanced by 2 hours to allow users to return home early and respect the schedule granted to retailers.
Administrative logistics: We supported the local authority in granting traffic authorizations to users requiring travel outside Casablanca in order to be able to supply the market with fruit and vegetables.
Communication: In this time of crisis, regular reporting is sent daily to the competent authorities. Also, we do media coverage to inform about the supply status of the market. Also, we publish once a week the wholesale prices to allow the citizen to better negotiate the purchase at the retailer.
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