The MS in marketing is a response to the rapidly changing business landscape, with its increasing emphasis on marketing as a strategic function within an organisation.

MS in Marketing aims to enable participants to:

-Understand customers behavior and evolving markets

-Master marketing techniques (marketing research, distribution and communication)

-Develop a marketing strategy (targeting, positionning, brand management…)

-Coordinate and implement a marketing strategy or project

-Manage customer relationship and assess satisfaction

-Integrate innovation and digital changes as part of marketing strategy and implementation

Applicants for this program must hold a Bachelor Degree with at least three years professional experience.

Applicants who meet the above conditions are eligible to take part in the entrance examination for the Master.

Entry requirements and selection

  • A pre-selection based on academic background (degrees and  records) and professional experience
  • A written test
  • An interview with the admissions committee to assess the applicant’s interpersonnal skills and motivation

Hajar Sefraoui
Email :
Phone: 00 212 (0) 22 33 54 82 à 85 – poste 204
Groupe ISCAE – ISCAE Casablanca
Km 9,5 route de Nouasseur, B.P 8 114 Casablanca – Oasis