The MS in marketing is a response to the rapidly changing business landscape, with its increasing emphasis on marketing as a strategic function within an organisation.
MS in Marketing aims to enable participants to:
-Understand customers behavior and evolving markets
-Master marketing techniques (marketing research, distribution and communication)
-Develop a marketing strategy (targeting, positionning, brand management…)
-Coordinate and implement a marketing strategy or project
-Manage customer relationship and assess satisfaction
-Integrate innovation and digital changes as part of marketing strategy and implementation