Overview |
| This Master aims to develop the entrepreneurial culture by offering a challenging and rich program in both aspects: academia and business. |
Goals |
| The purpose of this Master is to provide participants with the entrepreneurial skills necessary for the creation of new start-ups linked to the development of corporate activities. |
Target audience |
| Holders of a university degree (Bac + 3, all options) with a minimum of 2 years experience |
| Business school or engineering school diploma, ISCAE high school diploma (all options) |
| Liberal professions, Doctors, Pharmacists, Notaries, Lawyers, entrepreneurs etc… |
| Business Manager |
| Project Manager |
Career Opportunities |
| Business creation and / or business takeover |
| Business Developer |
| Project Chief Assistant |
| Business Manager |
| Responsible for the development of new ranges of products / services |
| Consultant |
| Project manager institutions accompanying business creators |
Functioning |
| The training cycle is spread over a period of 12 months. |
| The courses are scheduled in the evening and during the weekend (Friday from 3 p.m. to 10 p.m. and Saturdays from 9 a.m. to 4 p.m.), to allow parallel professional actvity. |
| The training begins with a welcoming seminar with a business game that pursues twofold objectives : to consolidate the group spirit between the participants and to initiate them into the business environment. |
| The courses are delivered in the form of seminars by high-level lecturers, with a theoretical qualification and professional experience in the field of entrepreneurship. These seminars are reinforced by case studies and projects. |
| The diversity of the participants professional background, as well as of their origins, give an additional room for enrichment. |
| A residential seminar is organized in the middle of the year to make a mid-term evaluation of the course. |
| The training cycle ends with a professional dissertation to be presented to a jury made up of teachers and professionals. It corresponds to research work dealing with a problem (project idea) related to the professional environment of the participant. This work is supervised by an ISCAE professor on the basis of six coaching sessions. A research methodology seminar is given to participants upstream for the preparation of dissertations. |
Languages |
| No one can deny the importance of foreign languages in the success of your professional project. English, Spanish and Mandarin are essential languages of national and international affairs. The participants must have a level allowing them to communicate with their partners, to document themselves and to deal with different situations relating to the opportunities or their project. But if fluency in English is required, fluency in Spanish and Mandarin is desirable. |
Program |
| Strategies and Organizational behavior |
| Moroccan economy and economic environment |
| Strategic watch and business intelligence |
| Start-up strategy and global development |
| Supplychain management |
| Ecosystem and networks |
| Leadership and personal development |
| Leadership development |
| Neuro-management and managerial effectiveness |
| Team management and motivation |
| Creative thinking and the art of taming serendipity |
| Complexity thinking and future anticipation |
| Corporate finance and legal aspects |
| Taxation and legal aspects for start-ups |
| Financial engineering (Financing plan, Provisional income statement and balance sheet, Overdrafts, Factoring, Leasing, Project financing, M&A, LBO.) |
| Balanced scorecard and performance management |
| Protection of innovation (Patent, Copyright, Trademark Law, IP Strategy.) |
| Takeover: Takeover and businesses turnaround |
| Accounting for entrepreneur |
| Entrepreneurship and project management |
| Idea-generation & recognition of opportunities |
| Entrepreneurship & Social Entrepreneurship |
| Innovation and creativity models |
| Smart business & smart society |
| Business plan |
| Project management / Agile project management |
| Business model from design to implementation |
| Developing and sustaining the entrepreneurial endeavor |
| Marketing and commercial action |
| Entrepreneurial marketing and commercial action |
| Customer and supplier relationship management (CRM & SRM) |
| Techniques of negotiation and engineering of persuasion |
| E-business and digital marketing |
| Win a tender |
| Most of the training |
| A dual skill: business management and entrepreneurship |
| A rhythm of one weekend out of two to allow you to carry a project |
| Training provided by professionals and academics |
| Develop action-oriented talents and entrepreneurial behaviors: autonomy, creativity, efficiency, responsibility … |
| Master the language of different departments |
| Some seminars will be in English because the current market is international |
| Open to all profiles, from universities and schools: scientist, management, literature and humanities, liberal professions … |
Registration |
| Please enter the requested information on the registration form in Word format before printing and submission to Groupe ISCAE . |
Contact |
| Administrative advisor: Soumia YAHIA |
| Email: [email protected] |
| Phone: 05 22 01 60 07 |
| Program manager: Pr. Amine ZENJARI |
| Groupe ISCAE – ISCAE Casablanca |
| Km 9,5 route de Nouasseur, B.P 8 114 Casablanca – Oasis |