Groupe ISCAE Research Fellows : Pr. Mohamed SABAR, Head of Management Department, Prs. Amine ZENJARI and Karim CHARAF, Chartered Professors at Groupe ISCAE, have recently co-developed a case study entitled “Catalina: International Purchasing and Supply “.
This case study is now available at the Central database of studies and Pedagogical Media (CCMP), which is an institution created in 1971 by the Chamber of Commerce and Industry (CCI-Paris Ile-de-France) that aims to promote the case method, to edit teaching tools and materials.
Catalina is a group of Moroccan dairy cooperatives, specialized in the collection and processing of milk to be sold locally in sachets of pasteurized milk, or in the form of yogurt packaged in preformed pots.
In last years, Catalina have experienced an increase in its purchasing and supply costs, and has to reorganize and optimize its purchases and supplies. It must, therefore, question all the process: reorganization of the local purchase and import process, segmentation and analysis of its supplier panels, proposal of new market policies by type, category of purchases, etc.
The situation of this company is representative of several manufacturing companies, and makes possible an implementation of the traditional tools of the purchase analysis and particularly of the purchase marketing and the international transportation.
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